Banner Blindness : phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness.
Clicktag : is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup code. By using a click tag, the advertiser can easily see and modify the URL without a Flash developer.
Click Fraud : is an illegal practice that occurs when individuals click on Web site click through advertisements (either banner ads or paid text links) to increase the payable number of click throughs to the advertiser. The illegal clicks could either be performed by having a person manually click the advertising hyperlinks or by using automated software or Online bots that are programmed to click these banner ads and pay per click text ad links. Research has indicated that click fraud is perpetrated by individuals who use click fraud to increase their own personal banner ad revenues and also by companies who use click fraud as a way to deplete a competitor's advertising budget.
Hit : A hit is generated when a file is requested and served on your website. The file can be anything from the ordinary HTML document, an image file, a video and so on. An HTML document with 10 image files on it will register 11 hits (1 HTML file + 10 image file) when the page is viewed by a visitor.Using hits to gauge a site’s popularity is misleading and there’s nothing to brag about when you get thousands of hits per day.
Page Impression : It shows how many times the page is viewed. For example, when you click a link and the page is loaded, that request is counted as one page view. When you click the back button on your web browser to return to the previous page, another page view is registered.Page impression can be used to gauge the ability of your pages to retain the visitors’ interest, sometimes called the stickiness of your website. High number of page view per visitor means your visitors may be browsing several pages during their visits. This can be a good thing to mention if you are selling advertising on your site.
Unique visitors : A unique visitor means a visit from a person to a web site, at least once, typically within a 24 hour period.Several visits from the same person to that website within a 24 hour period are only counted once. The person is identified by his or her IP address and sometimes through cookies, which acts like an online fingerprint.So, if a blog gets 1000 unique visitors per day, it means that 1000 different individuals have visited the blog within the 24 hours period. This deifnes the traffic for a site
Pages/Visit : Pages per visit is a Web analytics measure of how many pieces of content (Web pages)a particular user or group of users views on a single website. Pages per visit is usually displayed as an average, which is calculated by dividing the total number of page views by the total number of visitors.
Pageviews : Pageviews is a calculation of how many times a page is viewed. Say a visitor lands on your main page, that’s 1 pageview. Same visitor clicks to About Us page, that’s another pageview. By dividing total pageviews with total unique visitors, you can get an idea how many pageviews each visitor generates.
Avg. time spent on page : Let's say there's a visitor who hits 3 unique pages in a session. Page 1 is loaded at 12:00pm. Page 2 is loaded at 12:05pm. Page 3 is loaded at 12:08pm, and that's the entire visit. The entire session lasted 8 minutes, and the average time per page would be calculated 8 minutes/3 pages = 2.67 minutes per page. The last page is thrown out from the calculation because we do not know how long they were on that page.
InPage Analytics : It lets you make a visual assessment of how users interact with your web pages, and helps you answer questions like:Is the layout optimal for what I want users to accomplish on the page? Are my users seeing the content I want them to see? Are my users finding what they're looking for on the page? Are my calls to action motivating or visible enough? What links are users clicking?
Marketing Funnel :This is the journey of potential new customers for your business. It starts with awareness, then opinion formation, consideration, and eventual purchase.
Conversion rate : The percentage of people that enter your marking funnel that actually become paying customers.
Conversion funnel : Technical term used in e-commerce operations to describe the track a consumer takesthrough an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.
A/B Split Testing : A/B Testing, which you may also have heard referred to as split testing, is a method ofwebsite optimization in which the conversion rates of two versions of a page — version A and version B — are compared to one another using live traffic.For example, if you are A/B testing on your landing page you may want to create one version with 15% discount, the other with free shipping and one with the same offer but different page design.Best Use for - Testing radically different ideas for conversion rate optimization
Multivariate Testing : In multivariate test, you identify a few key areas/sections of a page and then create variations for those sections specifically (as opposed to creating variations of whole page in an A/B split test). So for example, in multivariate test you can choose to create different variations for 2 different sections: headline and image. A multivariate testing software will combine all these section specific variations to generate unique versions of page to be tested and then simply split traffic amongst those versions. Best Use for - Optimizing and refining an existing landing page or homepage without doing significant investment in redesign
SEM : Search Engine Marketing - is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
SEO : Search Engine Optimization - is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Clicktag : is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL from the markup code. By using a click tag, the advertiser can easily see and modify the URL without a Flash developer.
Click Fraud : is an illegal practice that occurs when individuals click on Web site click through advertisements (either banner ads or paid text links) to increase the payable number of click throughs to the advertiser. The illegal clicks could either be performed by having a person manually click the advertising hyperlinks or by using automated software or Online bots that are programmed to click these banner ads and pay per click text ad links. Research has indicated that click fraud is perpetrated by individuals who use click fraud to increase their own personal banner ad revenues and also by companies who use click fraud as a way to deplete a competitor's advertising budget.
Hit : A hit is generated when a file is requested and served on your website. The file can be anything from the ordinary HTML document, an image file, a video and so on. An HTML document with 10 image files on it will register 11 hits (1 HTML file + 10 image file) when the page is viewed by a visitor.Using hits to gauge a site’s popularity is misleading and there’s nothing to brag about when you get thousands of hits per day.
Page Impression : It shows how many times the page is viewed. For example, when you click a link and the page is loaded, that request is counted as one page view. When you click the back button on your web browser to return to the previous page, another page view is registered.Page impression can be used to gauge the ability of your pages to retain the visitors’ interest, sometimes called the stickiness of your website. High number of page view per visitor means your visitors may be browsing several pages during their visits. This can be a good thing to mention if you are selling advertising on your site.
Unique visitors : A unique visitor means a visit from a person to a web site, at least once, typically within a 24 hour period.Several visits from the same person to that website within a 24 hour period are only counted once. The person is identified by his or her IP address and sometimes through cookies, which acts like an online fingerprint.So, if a blog gets 1000 unique visitors per day, it means that 1000 different individuals have visited the blog within the 24 hours period. This deifnes the traffic for a site
Pages/Visit : Pages per visit is a Web analytics measure of how many pieces of content (Web pages)a particular user or group of users views on a single website. Pages per visit is usually displayed as an average, which is calculated by dividing the total number of page views by the total number of visitors.
Pageviews : Pageviews is a calculation of how many times a page is viewed. Say a visitor lands on your main page, that’s 1 pageview. Same visitor clicks to About Us page, that’s another pageview. By dividing total pageviews with total unique visitors, you can get an idea how many pageviews each visitor generates.
Avg. time spent on page : Let's say there's a visitor who hits 3 unique pages in a session. Page 1 is loaded at 12:00pm. Page 2 is loaded at 12:05pm. Page 3 is loaded at 12:08pm, and that's the entire visit. The entire session lasted 8 minutes, and the average time per page would be calculated 8 minutes/3 pages = 2.67 minutes per page. The last page is thrown out from the calculation because we do not know how long they were on that page.
InPage Analytics : It lets you make a visual assessment of how users interact with your web pages, and helps you answer questions like:Is the layout optimal for what I want users to accomplish on the page? Are my users seeing the content I want them to see? Are my users finding what they're looking for on the page? Are my calls to action motivating or visible enough? What links are users clicking?
Marketing Funnel :This is the journey of potential new customers for your business. It starts with awareness, then opinion formation, consideration, and eventual purchase.
Conversion rate : The percentage of people that enter your marking funnel that actually become paying customers.
Conversion funnel : Technical term used in e-commerce operations to describe the track a consumer takesthrough an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale.
A/B Split Testing : A/B Testing, which you may also have heard referred to as split testing, is a method ofwebsite optimization in which the conversion rates of two versions of a page — version A and version B — are compared to one another using live traffic.For example, if you are A/B testing on your landing page you may want to create one version with 15% discount, the other with free shipping and one with the same offer but different page design.Best Use for - Testing radically different ideas for conversion rate optimization
Multivariate Testing : In multivariate test, you identify a few key areas/sections of a page and then create variations for those sections specifically (as opposed to creating variations of whole page in an A/B split test). So for example, in multivariate test you can choose to create different variations for 2 different sections: headline and image. A multivariate testing software will combine all these section specific variations to generate unique versions of page to be tested and then simply split traffic amongst those versions. Best Use for - Optimizing and refining an existing landing page or homepage without doing significant investment in redesign
SEM : Search Engine Marketing - is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
SEO : Search Engine Optimization - is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
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